Как проектные компании создают сообщества

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Claire Butter from Figma" class="js-add-smooth-animation

Figma logo

In Figma's community we believe designers learn from each other

Design is constantly evolving, and the practice of design is intricately tied to the tool where it happens. In our community we keep that in mind and aim to create a space where users can connect to and learn from each other; leveling up their own practice online and in person.

Claire Butler
Head of Community at Figma

  • Talks at design conferences

    Conferences are designed for networking and meeting with the community. Some designers from InVision attend conferences as speakers, guests or jury. At the conference it’s easier to chat with the community in a friendly atmosphere.

  • Design Leadership club

    InVision made something called the Design Leadership Forum. It brings together industry veterans and design leads/directors. For those members, the InVision team organizes dinners, community meetups, and retreats.

  • Design Exchange

    As InVision explains: “Design Exchange is an opportunity for senior designers from the world’s leading companies to experience a new city through the lens of design.” We haven’t attended Design Exchange, but it sounds good as a traveling and networking program under the InVision umbrella.

  • Sketch meetups, really global

    We met Galya and Todor from Sketch App Sources in 2015, when we’d just started Flawless App. They ran the first-ever Sketch meetup in Ukraine. Now Sketch lists 103 local meetups all around the world.

    Sketch also partners with design-oriented companies. One example is MacPaw in Ukraine, who then organized Sketch meetups on their behalf.

  • Helping community in offline

    At that Ukrainian meetup in 2015, Galya and Todor did us a favor. We asked if they could share a few words about our new tool. Flawless App was just a concept in 2015, but they still announced it to all the design community in the room. We were very happy!

    Now having our own huge community and several released tools, we still remember how important it is to help. Those small favors make all the difference.

  • Talks at design conferences

    The Sketch founders gave dozens of talks, presentations, and workshops at designer and developer events. To mention a few: FrenchKi, NSConference in the UK, CocoaHeads, Dribbble meetup in Copenhagen, and BubbleConf in Amsterdam. You can also meet Galya and the rest of the community team at many design events in the USA or Europe.

    As you know, Sketch was founded in 2010. So they have had plenty of time to build relationships with design conferences.

  • Local meetups

    How to empower a community to connect in person more often?

    In 2018, Figma introduced “Local Communities”. At its gatherings, people can connect, learn and share. Over 30 local user groups in different countries make up Figma’s Local Communities, as highlighted on their site. The cool thing is that the Figma founder sometimes speaks at these events.

  • Design System Meetups

    Figma helped organise and sponsor design system meetups in 8 cities around the world. It brought many designers interested in DS together under Figma brand.

  • Hosting design events

    Have a fancy office in San Francisco? Большой! Just invite all the community to your space. Figma was running design meetups, office hours, “happy hours”, light talks, fun design activities and much more.

  • Talks at design conferences

    The Figma founder, Dylan Field, attended and gave a talk at the “Ladies that UX” Amsterdam community, FIGS workshops, Loom's internal hack week, WeAreDesignX and many others. Such an active presence in the community is very beneficial for the company.

Framer is on the way…

We’re working as hard as possible to deliver Framer communities research. It’s gonna be ready in a few weeks.

Adobe XD is on the way…

We’re working as hard as possible to deliver Adobe XD communities research. It’s gonna be ready in a few weeks.

Sketch logo

Community is at the heart of everything we do.

With a network of over 100 meetups in 45 countries and five continents around the world, as well as a vibrant and growing developer community, the way designers have rallied around our platform has been incredible. Designers are so passionate about the tools they use and it’s our job to harness that passion by engaging with them, online and at events, to find out how they work, how Sketch helps and how we can do even more to empower them.

Peter and Emanuel
Founders of Sketch

  • Making Dribbble love you

    34 InVision team members contribute to their Dribbble profile, followed by 147K people. They share product designs, UI Kits, animations, illustrations and many beautiful things made in Studio. Without a doubt, Dribbble is a perfect place to visually engage with the creative community. That is what InVision does well.

  • Launching on Product Hunt

    Clark from InVision probably has a lot of love for Product Hunt. The InVision founder has submitted 64 products there! Launching on Product Hunt is a great way to get feedback and have a friendly conversation. So you’ll see most of InVision new products, research and learning resources there.

  • Talking to community at Designer News

    The InVision team members are also actively chatting with designers on Designer News (DN). Not only to share product updates, but to reply to critics, feedback, or questions.

    Stephen Olmstead is one of the first to answer InVision-related comments on DN. Besides holding an executive position Stephen is always at hand to chat with the community.

  • Joining forces with existing design community

    In 2016, the Muzli team joined InVision. We read the Muzli Medium blog and admire their community-driven content approach. The Muzli founders, Eyal Zuri and Ohad Aviv, put a lot of effort in nurturing their own design community, which organically became part of InVision.

  • Supporting design conferences

    InVision also supports design conferences as a sponsor. Sponsorship is a way for conferences to provide better content for the community.

  • Dribbble x Sketch meetups

    The Sketch team partnered with Dribbble to run design meetups. Later on it, this became mainstream. Local designers started organizing “Dribbble x Sketch meetups”. As perks, the community received Dribbble invites, Sketch licenses, swag, snacks and drinks. This is a great example of a symbiosis of Dribbble and Sketch brands.

  • Partnering with App Camp For Girls

    App Camp for Girls is a one-week summer day program encouraging people to design and build apps. In 2017, Sketch contributed revenue from selling their T-shirts to support App Camp for Girls.

    Sketch have also continued to support them in various ways. This is great for the community, and good for the Sketch brand.

  • Partnering with other design companies

    For some time, the competition in the design space wasn’t as hot as it is now. Back then, design companies were partnering with each other.

    Speakers from Sketch were giving talks together with folks from Framer, Marvel, Abstract, and InVision. It was a good chance to get access to the design communities of other companies.

  • Supporting design conferences

    Since 2010 Sketch were one of the most active to support many design conferences out there. Their team gave free licences, swag, financial support and attended events as speakers.

  • Talking to Dribbble designers

    How to reach out to designers on Dribbble? A great way is to give interviews on Dribbble’s official podcast! This is such a smart tactic from Figma to grab the attention of the creative community there.

  • Launching on Product Hunt

    Figma has also been launching on Product Hunt since 2016. As you’ll see, they have a lot of fans out there.

  • Cooperation with universities

    The design class at UC Berkeley and Stanford were using Figma. The team behind Figma visited students and Figma designer, Rasmus Andersson, made a talk there. Nurturing loyalty starting from the university is a wise approach.

  • Supporting design conferences

    Figma partnered with Clarity, the design systems conference, offering scholarship tickets. Also, they sponsored other design conferences, such as Vectors in San Francisco, Design Systems in London, and Layers in San Jose.

  • Product Hunt citizens

    As well as many creative folks in our community, everyone in Flawless team are huge Product Hunt fans. The Marvel founder himself is also pretty active on Product Hunt.

    Murat Mutlu hunts not only Marvel products but also tools and resources from the community. For example, he hunted Prototypr.io, a popular design resource and Planable, a cool marketing tool made by our friends. You can often see Murat commenting products there too. Such a proactive approach from Murat makes Marvel a good citizen of Product Hunt community. That pays back every time they launch something Marvel-related.

  • All colors of Dribbble

    The Marvel team pays a lot of attention to their Dribbble account. You can see shots from Marvel designs for blog posts, learning resources, books, and products. Everything is colorful and trendy. No wonder the Dribbble community actively comment on their shots.

  • Attending events

    Sometimes you can meet team members from Marvel at DevelopHer in London, ReactLondon and even at hackathons. Marvel tries to keep a presence in the London tech community when it can.

Marvel is on the way…

We’re working as hard as possible to deliver Marvel communities research. It’s gonna be ready in a few weeks.

Framer is on the way…

We’re working as hard as possible to deliver Framer communities research. It’s gonna be ready in a few weeks.

Adobe XD is on the way…

We’re working as hard as possible to deliver Adobe XD communities research. It’s gonna be ready in a few weeks.

  • In-house ambassadors

    Many InVision designers actively tweet about Studio, share Studio tips, and beautiful designs done there. Such active support not only comes from InVision designers but from their top management. You can often see Stephen Olmstead, Chief of Staff, actively chatting with the community.

    When company employees bring value here and there, it builds trust and spreads the company brand within the community.

  • Listing community activities on site

    Maybe you noticed Community section on InVision site. It mentions webinars, programs for design leaders and InVision fund. But we already know that InVision community-building activities are much broader.

  • Swag for community

    Who doesn’t like swag?

  • Listing community activities on site

    Sketch mentions its Medium blog, Facebook group, developer forum and all meetups.

  • Hiring a community manager

    After working for 3 years on Sketch App Sources, Galya Iliev joined Sketch in 2015. Since then the Community Team has grown and now Galya Iliev, Patrick Hill and Valentina Colombo drive the development of the Sketch community.

  • Putting Sketch sites in one place

    As we mentioned already, Sketch users are very creative and active. They make a lot of plugins, listings of useful Sketch resources, learning sites, and video courses.
    Most of those resources are listed on Sketch App Sources.

  • Leading Facebook community

    Since 2014, Sketch has been running a Facebook group. The group is well-moderated with many discussions around Sketch features, plugins made by the community and general design questions. The Sketch team managed to create a good place for users to chat with each other.

  • Managing ambassadors

    Sketch ambassadors organize events, host workshops, run training sessions, and actively support Sketch online. The Sketch team supports their work daily by having a dedicated Community Manager, Patrick Hill, run the Sketch Ambassador Program. The Ambassadors have hosted over 100 events since the beginning of 2019.

  • Swag for community

    Who doesn’t like swag?

  • Listing community activities on site

    Figma mentions most of their community-related activities in their “Community and Events” and “Resources Hub” sections.

  • Hiring a community manager

    Figma’s community manager takes care of community building activities, meetups and all communication with users. Josh Dunsterville was the first to take this role in February 2018. The creation of this job is a clear sign of how serious Figma are about connecting with its community.

  • Designer Advocates

    In September 2018, Figma additionally hired three Designer Advocates across different time zones and geographies. Among them are Tom Lowry from Canada, Namnso Ukpanah from Nigeria, and Zach Grosser from Amsterdam (ex). Their main role is to support Local Communities.

  • Community advocates

    When Figma introduced local meetups, they started looking for brand ambassadors in different regions. Having direct touch with Figma enthusiasts allows them to keep global community efforts in sync.

  • Swag for community

    Who doesn’t like swag?

Marvel is on the way…

We’re working as hard as possible to deliver Marvel communities research. It’s gonna be ready in a few weeks.

Framer is on the way…

We’re working as hard as possible to deliver Framer communities research. It’s gonna be ready in a few weeks.

Adobe XD is on the way…

We’re working as hard as possible to deliver Adobe XD communities research. It’s gonna be ready in a few weeks.

Graeme Fulton" class="js-add-smooth-animation

I love that a design company with zero funding can build a community as large as one that has hundreds of millions of venture capital behind it.

It’s like David and Goliath — you’d expect a company with 100s of millions in funding to squash competitors, yet smaller companies are still able to grow their own loyal communities. I think it’s because all of these audiences are pockets within the general design community – a group who are genuinely excited to support new tools and solve problems different ways. Authenticity and realness is valued over tasteless content pushes and marketing emails.

Graeme Fulton
Founder of Prototypr.io

Ahmed

Flawless App co-founder. I’m building products.

Valia

Product Marketer. I’m sharing Flawless tools with the whole world.

Lisa

Flawless App co-founder. I love working with community.

Vova

Front-end engineer. I made this awesome website!

Andrew

MacOS developer. My code is beautiful and I know it

This is independent research on how design companies build communities, done by Flawless App team.
It's not affiliated in any way with any design company mentioned in the research.
All information was taken from the public sources: blogs, press releases, publications, public talks, and tweets.

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