20 главных тенденций в области графического дизайна в 2020 году

Abstract designs inspired by astronomy intersect technology and fantasy for a captivating approach.

Source: Google Cloud for Google + NASA FDL

These kinds of designs truly show us that the sky’s the limit when creating an elevated version of reality, with an imaginative twist.

Source: Nathalie Ubaldegaray for Gud Popsicles

A celestial concept ultimately associates itself with something beyond the everyday reality we live in—an escape into space, if you will.

Source: Cobb Studio for SM Station

In contrast to the yellow accent color trend, muted color schemes will gain momentum this upcoming year. Because muted colors are desaturated with black, white or a complementary color, they’re pretty much the complete opposite of bright colors.

Consequently, muted colors combine perfectly with neutral colors and they can look good against both light and dark neutral backgrounds.

Source: Victoria Ng for Cuppa

One thing to be attentive to with backgrounds is to try to use lighter muted colors with a lighter background and vice versa for darker muted colors. This will keep the overall design more organic all around. 

Source: Jeff Ostberg for Taylor and Jorgen

Head of the Design Team at Bannersnack, Gery Meleg further explains how big brands use this trend to stand out:

The big advantage to muted color schemes is that they appear to be very natural and may serve as a good way to go against the grain (if you start early, that is), to not compete with another extremely high-contrast, stark design. 

Source: Giant Ant for Slack Frontiers

It may seem obvious but as interactions with brands become increasingly mobile-based, it’s paramount to create responsive design in order to cater to all sizes and formats in which designs are used. The reality is that functionality will never not be a trend because it’s an ever present standard. 

Source: Hrvoje Grubisic for Laborati Ginori 

In the most basic of terms, responsive design adapts to different screen sizes. Of course, this presents itself as a tedious but worthwhile task for any designer as they have to create versions at various sizes in order to elevate user experience. 

Source: Martin Faktor 

As a result, whether you’re viewing the design on your phone, laptop or tablet, the design will always be presented in its best light and dimensions. This, in turn, causes a brand to stand out with its professionalism in taking care of the details. 

Source: Mariana Font for Fresco

Adopting a more elegant approach, thin lines are a delicate and subtle way of getting attention. Minimalism will always have its place in design but its constant evolution comes in different forms.

Source: Reset co. for Molder & Skin

Linear elements and shapes create a calming yet sophisticated experience for the end user.

Source: Sebastian Bednarek for Mimosa

This trend specifically caters well to luxury brands as they aim to intrigue the customer with a high-end look. 

Source: Culto Creative for Cobalto

Final Thoughts

In the end, trends come and go, but they’re needed—they keep you on edge, experimenting and exploring new dimensions.  

And while design trends are important to engage with, they shouldn’t cage your creativity. Rather, design trends should help you stay relevant and aware of what’s gaining traction worldwide to spark new ideas. As such, it’s all about the influence you allow design trends to have over your creation process: as a barrier or as a source of inspiration.

Let this upcoming year be your best year yet by challenging yourself to incorporate trends masterfully.

Here’s to a more creative 2020! 

Which design trends are you most excited about? Let us know!

Illustration by Anita Molnar